SUPERBRAND
California surfboard brand founded in 2008, with the objective to renew the stereotypical notion of surfboards, manufacturing and marketing wise.
Identify and create consumer brand companies where Bo&Co team can leverage the brand equity and expand its current categories to a broader consumer base. To facilitate the overall strategy we rely on our branding/marketing knowledge, extensive relationships with retail management, strategic partnerships and brand licensing manufacturing entities. Each brand is uniquely positioned maintaining the brand heritage and equity, considering new categories and current tiers of distribution.
All of the brands within our portfolio have tailored integrated marketing strategies, encompassing tactics to engage our customer base in an exciting manner. Through traditional and new mediums alike, the brands are fostered & managed to communicate key branded messages within the market place.